In this episode, Andrew welcomes his long-time friend and Marketing Expert, Brian Cristiano – the Founder & CEO of BOLD Worldwide; a leading marketing and strategy firm New York City. From startups to Fortune 500 companies, Brian has worked with PepsiCo, UFC Gym, Orangetheory Fitness, Jennifer Lopez, Alex Rodriguez, DirecTV, Gillette, and the New York Mets.
Andrew and Brian will discuss crucial marketing tactics you need to embrace and adapt into your current marketing strategies or be left behind. Traditional Law Firm marketing strategies are dead, and many lawyers are finding themselves struggling in this ever-competitive digital market.
They will also dive into the “trickiness” of selling and marketing a service vs. a product which separates law firms from widely used traditional tactics that are actually killing law firms. Brian and Andrew will cover must-hear topics on how to solve the sales and marketing problems uniquely facing law firms – especially in personal injury law.
Brian will also touch on the how traditionally used TV commercials is now no longer the primary golden standard in the digital revolution. The importance of changing your strategies based on fast paced changing trends while also marketing to the older, more traditional demographics. The key is getting in front of the right audience at the right time while building rapport with the clients from first impressions on social media to walking the client through signing paperwork with the client.
Budget. The dreaded words every lawyer hears. Andrew and Brian will discuss the importance of a law firms’ budget and why it’s crucial to set aside a key portion for marketing and it’s importance. The gentleman will close out the podcast with the most important element of social media and marketing – content. It’s actually not as complicated as you think and rather easy to create once you know the crucial tips and secrets.
To contact Brian Cristiano, call (212) 390-8816, email firstname.lastname@example.org or follow him on Facebook and Instagram @boldceo